History and Character
Jughead generally has a characteristic wry and sarcastic sense of humor. He is considered a bit of an oddity, but prefers his nonconformism as opposed to going along with others styles. His many quirks make him the butt of teasing and abuse from Reggie, Veronica, and even other classmates and teachers. Many episodes involve Reggie and Jughead trying to outdo one another with pranks and bets, and Jughead almost always comes out the victor. He is revealed to be extremely clever and creative when necessary and he often takes advantage of Reggie's and his other tormentors' weaknesses (and has fun all the while).
In the earlier comics, a running gag involved various characters trying to discover Jughead's real name, while Jughead thwarted their efforts. In one story, Archie Andrews and Reggie Mantle go to the school office, where a woman tells them that Jughead's real first name is Steve. After Archie and Reggie leave the office, the audience learns that the woman is actually Jughead's aunt who has just lied as a favor to Jughead to help keep his real first name (Forsythe) hidden. He is named after his ancestor who is an American hero. For a brief time, Jughead started to use his given name in honor of his ancestor. After learning that this ancestor was married nine times, Jughead reverted to his nickname. In the Little Archie series, his real name is revealed by Miss Grundy at the start of class.
Another mystery that follows Jughead's character is the meaning of the "S" on his sweatshirt. This remains a mystery to this day, although many stories have hinted at a meaning. In Jughead #30 (1992), when his psychiatrist, Sara, asked him "why an 'S'?" he replied "I dunno! My third cousin was called skinny..." Recently, the triangular banner on the cover of issue 140 of Archie & Friends shows that the "S" stands for Silby, as in Silby high school. At one time after his sweater was filled with holes due to what he thought was a moth when it was actually a chemical accident caused in lab class, he simply reveals that the S on his sweater stands for "soup, sandwich, steak and all kinds of goodies!" after his friends ask him.
Read more about this topic: Jughead Jones
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—Ralph Waldo Emerson (1803–1882)