Controversies
The name "Juan Valdez" is by no means unique, as both Juan and Valdez are common Hispanic names and there are possibly thousands of men with this name alive today (although the Valdez name is hardly known in the coffee growing regions of Colombia); this became relevant in a 2006 lawsuit over the phrase "Juan Valdez drinks Costa Rican coffee".
The National Federation of Coffee Growers of Colombia sued cartoonist Mike Peters, creator of Mother Goose & Grimm, for a cartoon talking about Juan Valdez and Colombian coffee. The lawsuit was filed in January 2009 for a minimum of $20 million.
Read more about this topic: Juan Valdez