Joseph Goebbels - Propagandist in Berlin

Propagandist in Berlin

In October 1926, Hitler rewarded Goebbels for his new loyalty by making him the party "Gauleiter" for the Berlin section. Goebbels was then able to use the new position to indulge his literary aspirations in the German capital, which he perceived to be a stronghold of the socialists and communists. Here, Goebbels discovered his talent as a propagandist, writing such tracts as 1926's The Second Revolution and Lenin or Hitler.

Here, he was also able to indulge his heretofore latent taste for violence, if only vicariously through the actions of the street fighters under his command. History, he said, "is made in the street," and he was determined to challenge the dominant parties of the left – the Social Democrats and Communists – in the streets of Berlin. Working with the local SA (stormtrooper) leaders, he deliberately provoked beer-hall battles and street brawls, frequently involving firearms. "Beware, you dogs," he wrote to his former "friends of the left": "When the Devil is loose in me you will not curb him again." When the inevitable deaths occurred, he exploited them for the maximum effect, turning the street fighter Horst Wessel, who was killed at his home by enemy political activists, into a martyr and hero.

In Berlin, Goebbels was able to give full expression to his genius for propaganda, as editor of the Berlin Nazi newspaper Der Angriff (The Attack) and as the author of a steady stream of Nazi posters and handbills. "He rose within a few months to be the city’s most feared agitator." His propaganda techniques were totally cynical: "That propaganda is good which leads to success, and that is bad which fails to achieve the desired result," he wrote. "It is not propaganda’s task to be intelligent, its task is to lead to success."

Among his favourite targets were socialist leaders such as Hermann Müller and Carl Severing, and the Jewish Berlin Police President, Bernhard Weiß (1880–1951), whom he subjected to a relentless campaign of Jew-baiting in the hope of provoking a crackdown he could then exploit. The Social Democrat city government obliged in 1927 with an eight-month ban on the party, which Goebbels exploited to the limit. When a friend criticized him for denigrating Weiss, a man with an exemplary military record, "he explained cynically that he wasn’t in the least interested in Weiss, only in the propaganda effect."

Goebbels also discovered a talent for oratory, and was soon second in the Nazi movement only to Hitler as a public speaker. Where Hitler’s style was hoarse and passionate, Goebbels’ was cool, sarcastic and often humorous: he was a master of biting invective and insinuation, although he could whip himself into a rhetorical frenzy if the occasion demanded. Unlike Hitler, however, he retained a cynical detachment from his own rhetoric. He openly acknowledged that he was exploiting the lowest instincts of the German people – racism, xenophobia, class envy and insecurity. He could, he said, play the popular will like a piano, leading the masses wherever he wanted them to go. "He drove his listeners into ecstasy, making them stand up, sing songs, raise their arms, repeat oaths – and he did it, not through the passionate inspiration of the moment, but as the result of sober psychological calculation."

Goebbels' words and actions made little impact on the political loyalties of Berlin. At the 1928 Reichstag elections, the Nazis polled less than 2% of the vote in Berlin compared with 33% for the Social Democrats and 25% for the Communists. At this election Goebbels was one of the 10 Nazis elected to the Reichstag, which brought him a salary of 750 Reichsmarks a month and immunity from prosecution. Even when the impact of the Great Depression led to an enormous surge in support for the Nazis across Germany, Berlin resisted the party’s appeal more than any other part of Germany: at its peak in 1932, the Nazi Party polled 28% in Berlin to the combined left’s 55%. But his outstanding talents, and the obvious fact that he stood high in Hitler’s regard, earned Goebbels the grudging respect of the anti-intellectual brawlers of the Nazi movement, who called him "our little doctor" with a mixture of affection and amusement. By 1928, still aged only 31, he was acknowledged to be one of the inner circle of Nazi leaders. "The S.A. would have let itself be hacked to bits for him," wrote Horst Wessel in 1929.

The Great Depression led to a new resurgence of "left" sentiment in some sections of the Nazi Party, led by Gregor Strasser’s brother Otto, who argued that the party ought to be competing with the Communists for the loyalties of the unemployed and the industrial workers by promising to expropriate the capitalists. Hitler, whose dislike of working class militancy reflected his social origins in the small-town lower middle class, was thoroughly opposed to this line. He recognized that the growth in Nazi support at the 1930 elections had mainly come from the middle class and from farmers, and he was now busy building bridges to the upper middle classes and to German business. In April 1930, he fired Strasser as head of the Nazi Party national propaganda apparatus and appointed Goebbels to replace him, giving him control of the party’s national newspaper, the Völkischer Beobachter (People’s Observer), as well as other Nazi papers across the country. Goebbels, although he continued to show "leftish" tendencies in some of his actions (such as co-operating with the Communists in supporting the Berlin transport workers' strike in November 1932), was totally loyal to Hitler in his struggle with the Strassers, which culminated in Otto’s expulsion from the party in July 1930.

Despite his revolutionary rhetoric, Goebbels’ most important contribution to the Nazi cause between 1930 and 1933 was as the organizer of successive election campaigns: The Reichstag elections of September 1930, July and November 1932 and March 1933, and Hitler’s presidential campaign of March–April 1932. He proved to be an organizer of genius, choreographing Hitler’s dramatic airplane tours of Germany and pioneering the use of radio and cinema for electoral campaigning. The Nazi Party’s use of torchlight parades, brass bands, massed choirs, and similar techniques caught the imagination of many voters, particularly young people. "His propaganda headquarters in Munich sent out a constant stream of directives to local and regional party sections, often providing fresh slogans and fresh material for the campaign." Although the spectacular rise in the Nazi vote in 1930 and July 1932 was caused mainly by the effects of the Depression, Goebbels as party campaign manager was naturally given much of the credit.