Jolly Cola

Jolly Cola is an original Danish soft drink dating back to 1959. Jolly Cola is now produced by the Danish brewery ‘Vestfyen’, which also produces Jolly Light, the sports drink Jolly Time and Jolly Orange. Up until the 1980s, Jolly Cola had a market share of about 40% of the Danish cola market. This was extraordinary, as Denmark is the only country in the world, where another cola than the original Coca Cola has had a larger market share. Jolly Cola is probably most famous for its slogan “Say Jolly to your cola!”, but on its 50th birthday, this slogan was changed into “Free your taste”.