John Molson - Birth and Early Life

Birth and Early Life

In 1763, John Molson was born in the village of Moulton near Spalding, Lincolnshire. His mother was Mary Elsdale (1739–1772), the eldest daughter of Samuel Elsdale (1704–1788), of Surfleet. She married John Molson (1730–1770) Sr. in 1760. Her brother, Robinson Elsdale (1744–1783), was a celebrated privateer, whose unpublished exploits formed the basis of the novel by Frederick Marryat, The Privateersman (1846). About two weeks before the marriage, John Molson Sr. inherited a property known as Snake Hall, in Lincolnshire, which consisted of a home and various outbuildings associated with 38 acres (15 ha) of land. John Molson Sr. died on June 4, 1770. His will promised various properties to his wife and five surviving children. Under their marriage settlement, Snake Hall went to Mary, and was to then pass on to his eldest son, John, upon her death. Mary Molson died on September 21, 1772. John Sr. had named four guardians and trustees for the estate, and initially, the young John Molson's financial affairs were overseen by his paternal uncle, Thomas Molson. But in September 1771 Thomas turned over the duties of trustee and guardian to Samuel Elsdale, possibly due to poor health, as he died the following spring. Under Samuel Elsdale's oversight, all of the Molson children were removed from Snake Hall while it was rented out for income, ultimately to the benefit of their trusts. John went to live with a man named William Robinson, and at age 12 in 1776 was consigned to the care of a Mr. Whitehead, who was paid for his board and education until 1780, when he turned 16. Writers have criticized Samuel Elsdale for his oversight and stinginess, but he seems to have performed his duties prudently, although John Molson plainly chafed under his guardianship.

In 1782, at the age of 18, Molson immigrated to Canada, but he almost didn't make it. The ship he was on was lost at sea, but fortunately Molson was rescued from the frigid ocean. In 1786 he returned briefly to England, and it was during that year that Molson picked up the book "Theoretic Hints on an Improved Practice in Brewing" by John Richardson. Molson returned to Canada with more money and a new mindset. Many British Loyalists from the United States were immigrating to Canada. This new influx increased the demand for beer. Molson worked harder than ever, staying up long into the night. He hired an apprentice, Christopher Cook, and a loyalist housemaid, Sarah Insley Vaughan, whom he was to marry.

Sarah (1751–1829) was the daughter of Thomas Vaughan of Harnham Hall, Morpeth, Northumberland. She was the niece of Wilmot Vaughan, 1st Earl of Lisburne and through her mother's family, the Aynsleys, a cousin of the Duke of Atholl. She emigrated to the American colonies with her first husband, David Tetchley, but ten years later left him, and reverting to her maiden name she made her way to Montreal, penniless, until taken in by Molson.

Soon Molson’s beer was in such demand that according to one of his diary entries "Cannot serve half my customers and they are increasing every day." One of the major reasons for this was the wide appeal of his beer to different classes of Montreal society. High British officers had been drinking imported London porters and the city merchants preferred Bristol. Yet Molson’s beer was special as it was ‘universally liked’ (a quote from Molson’s diary). Molson soon began attending church. It was here that he met many influential and wealthy businessmen like fur trader James McGill, Joseph Frobisher, founder of the North West Company, and Alexander Mackenzie.