John McCain - 2000 Presidential Campaign

2000 Presidential Campaign

McCain announced his candidacy for president on September 27, 1999 in Nashua, New Hampshire, saying he was staging "a fight to take our government back from the power brokers and special interests, and return it to the people and the noble cause of freedom it was created to serve". The leader for the Republican nomination was Texas Governor George W. Bush, who had the political and financial support of most of the party establishment.

McCain focused on the New Hampshire primary, where his message appealed to independents. He traveled on a campaign bus called the Straight Talk Express. He held many town hall meetings, answering every question voters asked, in a successful example of "retail politics", and he used free media to compensate for his lack of funds. One reporter later recounted that, "McCain talked all day long with reporters on his Straight Talk Express bus; he talked so much that sometimes he said things that he shouldn't have, and that's why the media loved him." On February 1, 2000, he won New Hampshire's primary with 49 percent of the vote to Bush's 30 percent. The Bush campaign and the Republican establishment feared that a McCain victory in the crucial South Carolina primary might give his campaign unstoppable momentum.

The Arizona Republic would write that the McCain–Bush primary contest in South Carolina "has entered national political lore as a low-water mark in presidential campaigns", while The New York Times called it "a painful symbol of the brutality of American politics". A variety of interest groups that McCain had challenged in the past ran negative ads. Bush borrowed McCain's earlier language of reform, and declined to dissociate himself from a veterans activist who accused McCain (in Bush's presence) of having "abandoned the veterans" on POW/MIA and Agent Orange issues.

Incensed, McCain ran ads accusing Bush of lying and comparing the governor to Bill Clinton, which Bush said was "about as low a blow as you can give in a Republican primary". An anonymous smear campaign began against McCain, delivered by push polls, faxes, e-mails, flyers, and audience plants. The smears claimed that McCain had fathered a black child out of wedlock (the McCains' dark-skinned daughter was adopted from Bangladesh), that his wife Cindy was a drug addict, that he was a homosexual, and that he was a "Manchurian Candidate" who was either a traitor or mentally unstable from his North Vietnam POW days. The Bush campaign strongly denied any involvement with the attacks.

McCain lost South Carolina on February 19, with 42 percent of the vote to Bush's 53 percent, in part because Bush mobilized the state's evangelical voters and outspent McCain. The win allowed Bush to regain lost momentum. McCain would say of the rumor spreaders, "I believe that there is a special place in hell for people like those." According to one report, the South Carolina experience left McCain in a "very dark place".

McCain's campaign never completely recovered from his South Carolina defeat, although he did rebound partially by winning in Arizona and Michigan a few days later. He made a speech in Virginia Beach that criticized Christian leaders, including Pat Robertson and Jerry Falwell, as divisive conservatives, declaring "... we embrace the fine members of the religious conservative community. But that does not mean that we will pander to their self-appointed leaders." McCain lost the Virginia primary on February 29, and on March 7 lost nine of the thirteen primaries on Super Tuesday to Bush. With little hope of overcoming Bush's delegate lead, McCain withdrew from the race on March 9, 2000. He endorsed Bush two months later, and made occasional appearances with the Texas governor during the general election campaign.