John Earl Shoaff ( March 21, 1916 - September 6, 1965 ) was an American entrepreneur and philosopher who was widely known as "The Millionaire Maker." At the height of his career, Shoaff was President and Board Chairman of the Nutri-Bio Corporation ( headquartered at 291-293 South La Cienega Boulevard, Beverly Hills, California ), a direct sales organization which sold vitamin, mineral, and protein dietary food supplements. He also founded Ovation Cosmetics in 1960 and they are still in business today.
Shoaff was deeply influential in the early life of Jim Rohn ( 1930–2009 ), an American motivational speaker and writer whose work helped launch or further the career of many others in the personal development industry, including Anthony Robbins, Mark Victor Hansen, Brian Tracy, and Jack Canfield. Mr. Shoaff also had direct influence on the early lives of Zig Ziglar and Mary Kay Ash. At the age of 25, Rohn heard a "laws of success" lecture given by Shoaff and went to work for him.
Today, information about Earl Shoaff can be found in Jim Rohn's many speeches but most of the detailed information comes from a student of Rohn's named Ron Henley. Henley heard Rohn mention Shoaff in 1978 and developed a deep desire to know more about him. Finding that little was known about the man, Henley set out to make Earl Shoaff real and not "just a reference in Jim Rohn's speeches."
Henley spent over 30 years doing research on Shoaff and made good on his promise. He interviewed many people over the last three decades including some who knew Shoaff well. He uncovered and published the only known photos of Earl Shoaff along with the now famous recording of a speech he gave in 1962 titled "How To Become A Millionaire."
In 2004, Henley created and launched EarlShoaff.com as a home for his research.
Read more about John Earl Shoaff: Early Life
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