Advertising
In the 1970s, DiMaggio became a spokesman for Mr. Coffee and would be the face of the electric coffee makers for over 20 years. In 1972, DiMaggio became a spokesman for The Bowery Savings Bank. With the exception of a five-year hiatus in the 1980s, DiMaggio regularly made commercials for the financial institution until 1992.
Read more about this topic: Joe DiMaggio
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)