Later Years
Durante continued his film appearances through It's a Mad, Mad, Mad, Mad World and television appearances through the early 1970s. He narrated the Rankin-Bass animated Christmas special Frosty the Snowman (1969), re-run for many years since. The television work also included a series of commercial spots for Kellogg's Corn Flakes cereals in the mid 1960s, which introduced Durante's gravelly growl and narrow-eyed, large-nosed countenance to millions of children. "Dis is Jimmy Durante, in puy-son!" was his introduction to some of the Kellogg's spots. One of his last appearances was in a memorable television commercial for the 1973 Volkswagen Beetle, where he proclaimed that the new, roomier Beetle had "plenty of breathin' room... for da old schnozzola!"
In 1963, Durante recorded an album of pop standards, September Song. The album became a best-seller and provided Durante's re-introduction, to yet another generation, almost three decades later. From the Jimmy Durante's Way of Life album, came the gravelly interpretations of "As Time Goes By" which accompanied the opening credits of the romantic comedy hit, Sleepless in Seattle, while his version of "Make Someone Happy" launched the film's closing credits. Both are included on the film's best-selling soundtrack. Durante also recorded a cover of the well known song "I'll Be Seeing You" which became a trademark song on his 60's TV show. This song was also featured in the 2004 film "The Notebook".
He wrote a foreword for a humorous book titled Cockeyed Americana, compiled by Dick Hyman. In the first paragraph of the "Foreword!", as Durante called it, he met Hyman and discussed the book and the contribution Hyman wanted Durante to make to it. Durante wrote, "Before I can say gaziggadeegasackeegazobbath, we're at his luxurious office." After reading the material Hyman had compiled for the book, Durante commented on it, "COLOSSAL, GIGANTIC, MAGNANIMOUS, and last but not first, AURORA BOREALIS. Four little words that make a sentence--and a sentence that will eventually get me six months."
Aside from "Dat's my boy dat said dat!", "Dat's moral turpentine!" and "It's a catastastroke!" (for "catastrophe",) Durante sent such catchphrases as "Everybody wants ta get inta the act!", "Umbriago!", "Ha-cha-cha-chaaaaaaa!", "I got a million of 'em" and "Surrounded by assassins!" into the vernacular.
Durante retired from performing in 1972 after suffering a stroke that left him confined to a wheelchair. He died of pneumonia in Santa Monica, California, on January 29, 1980, 12 days shy of his 87th birthday. He received Roman Catholic funeral rites four days later, with fellow entertainers including Desi Arnaz, Ernest Borgnine, Marty Allen, and Jack Carter in attendance, and was interred at Holy Cross Cemetery, Culver City.
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