Jimmy Carter - 1976 Presidential Campaign

1976 Presidential Campaign

When Carter entered the Democratic Party presidential primaries in 1976, he was considered to have little chance against nationally better-known politicians. His name recognition was two percent. When he told his family of the decision to run for president, his mother asked, "President of what?" As the Watergate scandal of President Nixon was still fresh in the voters' minds, Carter's position as an outsider, distant from Washington, D.C., became an asset. He promoted government reorganization. Carter published Why Not the Best? in June 1976 to help introduce himself to the American public.

Carter became the front-runner early on by winning the Iowa caucuses and the New Hampshire primary. He used a two-prong strategy: In the South, which most had tacitly conceded to Alabama's George Wallace, Carter ran as a moderate favorite son. When Wallace proved to be a spent force, Carter swept the region. In the North, Carter appealed largely to conservative Christian and rural voters; he had little chance of winning a majority in most states. He won several Northern states by building the largest single bloc. Carter's strategy involved reaching a region before another candidate could extend influence there. He had traveled over 50,000 miles, visited 37 states, and delivered over 200 speeches before any other candidates announced that they were in the race. Initially dismissed as a regional candidate, Carter proved to be the only Democrat with a truly national strategy, and he clinched the nomination.

The national news media discovered and promoted Carter, as Lawrence Shoup noted in his 1980 book The Carter Presidency and Beyond:

What Carter had that his opponents did not was the acceptance and support of elite sectors of the mass communications media. It was their favorable coverage of Carter and his campaign that gave him an edge, propelling him rocket-like to the top of the opinion polls. This helped Carter win key primary election victories, enabling him to rise from an obscure public figure to President-elect in the short space of 9 months.

Carter was interviewed by Robert Scheer of Playboy for the November 1976 issue, which hit the newsstands a couple of weeks before the election. While discussing his religion's view of pride, Carter said: "I've looked on a lot of women with lust. I've committed adultery in my heart many times." He is the only American president to have been interviewed by Playboy.

As late as January 26, 1976, Carter was the first choice of only four percent of Democratic voters, according to a Gallup poll. Yet "by mid-March 1976 Carter was not only far ahead of the active contenders for the Democratic presidential nomination, he also led President Ford by a few percentage points", according to Shoup.

He chose Senator Walter F. Mondale as his running mate. He attacked Washington in his speeches, and offered a religious salve for the nation's wounds.

Carter began the race with a sizable lead over Ford, who narrowed the gap during the campaign, but lost to Carter in a narrow defeat on November 2, 1976. Carter won the popular vote by 50.1 percent to 48.0 percent for Ford, and received 297 electoral votes to Ford's 240. The electoral vote was so close that if Ford had carried Texas and Arkansas, he would have won the election. Carter became the first contender from the Deep South to be elected President since the 1848 election. Carter carried fewer states than Ford—23 states to the defeated Ford's 27—yet Carter won with the largest percentage of the popular vote (50.1 percent) of any non-incumbent since Dwight Eisenhower. It was only half a percent less than what Ronald Reagan would defeat him by in 1980.