Later Career
He retired from the Navy and the space program in 1973 and went to work at the Bay-Houston Towing Company in Houston, Texas, becoming CEO in 1975. He became president of Fisk Telephone Systems in 1977, and later worked for Centel, retiring as an executive vice president on January 1, 1991. Lovell, a recipient of the Distinguished Eagle Scout Award, later served as the President of the National Eagle Scout Association in the mid-1990s. He was also recognized by the Boy Scouts of America with their prestigious Silver Buffalo Award.
Along with Jeffrey Kluger, Lovell wrote a book about the Apollo 13 mission, Lost Moon: The Perilous Voyage of Apollo 13. This book was the basis for the later Ron Howard movie Apollo 13. Lovell's first impression on being approached about the film was that Kevin Costner would be a good choice to portray him, given the physical resemblance, but Tom Hanks was cast in the role. In order to prepare, Hanks visited Lovell and his wife at their house in Texas and even went for a ride with Lovell in his private airplane.
In the film, Lovell has a cameo as the captain of the USS Iwo Jima, the naval vessel that led the operation to recover the Apollo 13 astronauts after their successful splashdown. Lovell can be seen as the naval officer shaking Hanks' hand, as Hanks speaks in voice-over, in the scene in which the astronauts come aboard the Iwo Jima. Filmmakers initially offered to make Lovell's character an admiral aboard the ship (presumably Rear Admiral Donald C. Davis, Commander Task Force 130 (CTF 130), who was the senior officer aboard and welcomed them home). However, Lovell stated "I retired as a Captain and a Captain I will be", and thus he was cast as the ship's skipper, Captain Leland E. Kirkemo. Along with his wife, Marilyn, who also has a cameo in the film, he also provided a commentary track on both the single disc and the two-disc special edition DVD.
In 1999, Lovell, along with his family, opened "Lovell's of Lake Forest", a fine dining restaurant in Lake Forest, Illinois. The restaurant displays many artifacts from Lovell's time with NASA, as well as from the filming of Apollo 13. Lovell's son James "Jay" Lovell III is the executive chef.
Lovell also visits colleges and universities where he gives speeches on his experiences as an astronaut and businessman. He strongly urges students to get involved in science and the space program and he credits NASA in the 1960s with bringing much of the country together for a common goal.
In 2006, the Adler Planetarium in Chicago opened its "Shoot for the Moon" exhibit based on the life of Jim Lovell, along with the Gemini and Apollo programs; the exhibit features his Gemini 12 spacecraft and an extensive collection of his personal space artifacts. Many of his mementos and spacesuit elements have long been displayed at Chicago's Museum of Science and Industry, along with his Apollo 8 command module.
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