Career
In 1966, the Bakkers began working at Pat Robertson's Christian Broadcasting Network, which at the time barely reached an audience of thousands. The Bakkers greatly contributed to the growth of the network, and their success with a variety show format (including interviews and puppets) helped make The 700 Club one of the longest-running and most successful televangelism programs. The Jim and Tammy Show was broadcast for a few years from their Portsmouth, Virginia, studio and was aimed at young children. The Bakkers then left for California in the early 1970s.
Teaming with their former youth pastors Paul and Jan Crouch, the Bakkers created the "Praise the Lord" show for the Crouches' and Bakker's new Trinity Broadcasting Network in California. While that relationship lasted only about a year, this time the Bakkers retained the rights to use the initials PTL and traveled east to Charlotte, North Carolina, to begin their own show, The PTL Club. Their show grew quickly until it was carried by close to a hundred stations, with average viewers numbering over twelve million, and the Bakkers had established their own network, The PTL Television Network (also known as PTL-The Inspirational Network). They attributed much of their success to decisions early on to accept all denominations and to refuse no one regardless of race, creed, sexual orientation, or criminal record.
By the early 1980s, the Bakkers had built Heritage USA in Fort Mill, South Carolina, (south of Charlotte), then the third most successful theme park in the US, and a satellite system to distribute their network 24 hours a day across the country. Contributions requested from viewers were estimated to exceed $1 million a week, with proceeds to go to expanding the theme park and mission of PTL. In justifying his use of the mass media, Bakker responded to inquiries by likening his use of television to Jesus's use of the amphitheater of the time. "I believe that if Jesus were alive today, he would be on TV", Bakker said.
In their success, the Bakkers took conspicuous consumption to an unusual level for a non-profit organization. According to Frances FitzGerald in an April 1987 New Yorker article, "They epitomized the excesses of the 1980s; the greed, the love of glitz, and the shamelessness; which in their case was so pure as to almost amount to a kind of innocence". Detractors often said that PTL stood for Pass The Loot.
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