Marketing and Sponsorship
From 2004 to 2006 the airline's mascot, Julie The Jetstar Girl, was played by actress Magda Szubanski.
The advertising slogan of Jetstar is "All day every day low fares". In 2006, the jingle "Let's Fly Jetstar" and the use of Szubanski ceased and was replaced with "It's All About Choice / Fly Away" (later "Low Fares, Good Times").
Jetstar Airways is the major sponsor of the National Rugby League team, the Gold Coast Titans. In July 2008 Jetstar Airways was named the Official Airline of the Australian national rugby league team. One of its A320s was decorated with special decals to advertise the relationship.
Read more about this topic: Jetstar Airways