Method
He called his method "planning for permanence," for his objective was to "develop whole residential neighborhoods that would attract an element of people who desired a better way of life, a nicer place to live and would be willing to work in order to keep it better." Nichols invented the percentage lease, where rents are based on tenants' gross receipts. The percentage lease is now a standard practice in commercial leasing across the United States. Nichols was prominent in Kansas City civic life, being involved in the creation of the Liberty Memorial, Nelson-Atkins Museum of Art, the Midwest Research Institute, as well as the development of Kansas City University, now the University of Missouri-Kansas City. His philosophies about city planning greatly influenced other developments in the United States, including Beverly Hills and the Westwood neighborhood of Los Angeles, as well as Shaker Heights, Ohio. Modern outdoor shopping centers, now common in the United States, share a common ancestor in the Country Club Plaza, which opened in Kansas City in 1923. The Urban Land Institute's J. C. Nichols Prize for Visionaries in Urban Development is named for him. Moreover, the New Urbanists, developers who design to combat suburban sprawl, look to the Country Club District as a model for modern developments.
Read more about this topic: Jesse Clyde Nichols
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