Politics To Journalism
Springer's broadcast career started while he was an undergraduate at Tulane University, on WTUL New Orleans FM, a progressive format college radio station. It continued while he was still mayor of Cincinnati, with album-oriented rock radio station WEBN-FM, which was noted for its laid-back and irreverent radio format. The station featured commentaries by Springer under the banner "The Springer Memorandum." The popularity of these commentaries launched his broadcasting career.
Springer was hired as a political reporter and commentator on Cincinnati's NBC affiliate, WLWT, which had, at the time, the lowest-rated news program. Later, having been named primary news anchor and Managing Editor, he needed a broadcast catchphrase in the model of other great newsmen. With the help of some others at WLWT, he created his signature line: "Take care of yourself, and each other." Within two years he was Cincinnati's number-one news anchor, along with partner Norma Rashid. For five years, he was the most popular one in the city, garnering ten local Emmy Awards for his nightly commentaries, which were frequently satirized by Cincinnati radio personality Gary Burbank. Those commentaries would eventually become his "Final Thought" on "The Jerry Springer Show." Springer would remain commentator at WLWT until January 1993. He resided in Loveland, Ohio, during this time.
In 1997, the Chicago-based NBC-owned station WMAQ-TV hired Springer to serve as a news commentator. However, this proved to be unpopular among viewers, as it resulted in the resignation of long-time news anchors Ron Magers and Carol Marin. After performing only two commentaries, Springer resigned as commentator.
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