History
Jeffreys Bay is named after the senior partner of the firm Jeffrey & Glendinnings that opened a store in 1849 on the location where the town is today. Jeffrey is believed to be the first person to have settled there.
In the late 1960s and early 1970s, Jeffreys Bay was known as a hippie hangout, where the now-burgeoning surf community originated. Jeffreys Bay has grown from a sleepy little fishing town over the past few years and is one of the fastest expanding urban areas in the country.
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“False history gets made all day, any day,
the truth of the new is never on the news
False history gets written every day
...
the lesbian archaeologist watches herself
sifting her own life out from the shards she’s piecing,
asking the clay all questions but her own.”
—Adrienne Rich (b. 1929)
“Man watches his history on the screen with apathy and an occasional passing flicker of horror or indignation.”
—Conor Cruise O’Brien (b. 1917)
“Considered in its entirety, psychoanalysis won’t do. It’s an end product, moreover, like a dinosaur or a zeppelin; no better theory can ever be erected on its ruins, which will remain for ever one of the saddest and strangest of all landmarks in the history of twentieth-century thought.”
—Peter B. Medawar (1915–1987)