Inception
The design for the Buffalo nickel is well regarded today, and has appeared both on a commemorative silver dollar and a bullion coin. However, during the time it was struck (1913–1938), it was less well liked, especially by Mint authorities, whose attempts to bring out the full design increased an already high rate of die breakage. By 1938, it had been struck for 25 years, thus becoming eligible to be replaced by action of the Secretary of the Treasury rather than by Congress. The Mint, which is part of the Department of the Treasury, moved quickly and without public protest to replace the coin.
In late January 1938, the Mint announced an open competition for the new nickel design, with the winner to receive a prize of $1,000. The deadline for submissions was April 15; Mint Director Nellie Tayloe Ross and three sculptors were to be the judges. That year saw the bicentennial of the birth of the third US President, Thomas Jefferson; competitors were to place a portrait of Jefferson on the obverse, and a depiction of his house Monticello on the reverse.
By mid-March, few entries had been received. This seeming lack of response proved to be misleading, as many artists planned on entering the contest and would submit designs near the deadline. On April 20, the judges viewed 390 entries; four days later, Felix Schlag was announced as the winner. Schlag had been born in Germany and had come to the United States only nine years previously. Either through a misunderstanding or an oversight, Schlag did not include his initials in the design; they would not be added until 1966. The bust of Jefferson on the obverse closely resembles his bust by sculptor Jean-Antoine Houdon, which is to be found in Boston's Museum of Fine Arts.
In early May, it was reported that the Mint required some changes to Schlag's design prior to coining. Schlag's original design showed a three-quarters view of Monticello, including a tree. Officials disliked the lettering Schlag had used, a more modernistic style than that used on the eventual coin. The tree was another source of official displeasure; officials decided it was a palm tree and incorrectly believed Jefferson could not have been growing such a thing. A formal request for changes was sent to Schlag in late May. The sculptor was busy with other projects and did not work on the nickel until mid-June. When he did, he changed the reverse to a plain view, or head-on perspective, of Monticello. Art historian Cornelius Vermeule described the change:
Official taste eliminated this interesting, even exciting, view, and substituted the mausoleum of Roman profile and blurred forms that masquerades as the building on the finished coin. On the trial reverse the name "Monticello" seemed scarcely necessary and was therefore, logically, omitted. On the coin as issued it seems essential lest one think the building portrayed is the vault at Fort Knox, a state archives building, or a public library somewhere.
The designs were submitted to the Commission of Fine Arts for their recommendation in mid-July; the version submitted included the new version of Monticello but may not have included the revised lettering. The Commission approved the designs. However, Commission chairman Charles Moore asked that the positions of the mottos on the reverse be switched, with the country name at the top; this was not done. After the Fine Arts Commission recommendation, the Secretary of the Treasury, Henry Morgenthau, approved the design.
On August 21, the Anderson (Indiana) Herald noted:
he Federal Fine Arts Commission ... didn't like the view of Thomas Jefferson's home, Monticello, so they required the artist to do another picture of the front of the house. They did not like the lettering on the coin. It wasn't in keeping, but they forgot to say what it wasn't in keeping with ... There is no more reason for imitating the Romans in this respect than there would be for modeling our automobiles after the chariot of Ben Hur's day.
Read more about this topic: Jefferson Nickel
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