Early Life
Kennett was born in Melbourne on 2 March 1948, and educated at Scotch College. Kennett was an unexceptional student academically, but did well in Scotch's Cadet Corps Unit. His failure to rise above the middle band academically almost led him to quit school in Fourth Form (Year 10 – 1963), but he was persuaded to stay on. His Fifth and Sixth Forms were an improvement, but he was still described in school reports as " confident and at times helpful boy. Sometimes irritates. Sometimes works hard" (1964), and " keen, pleasant, though sometimes erratic boy" (1965).
After leaving school, Kennett was persuaded by his father Ken to attend the Australian National University in Canberra, but lost interest and left after one year of an economics degree. He returned to Melbourne and found work in the advertising department of the retail giant Myer – kindling an interest for advertising that would one day earn him his living.
Kennett's life in the regular workforce was cut short when, in 1968, he was conscripted into the Australian Army. Kennett was singled out as 'officer material' early in his career, and graduated third in his class from the Officer Training Unit (OTU) Scheyville, near Windsor, New South Wales, outside Sydney. He was posted to Malaysia and Singapore as Second Lieutenant, commander of 1st Platoon, A Company, 1st Battalion, Royal Australian Regiment (1RAR). This military career (and his earlier experience in the Scotch College Cadet Corps) has been noted by many biographers as an essential formative influence on the adult Kennett's character. His sense and regard for hierarchical loyalty, punctuality, and general intolerance of dissent or disobedience may be traced to this period.
Kennett returned to civilian life in 1970, reentering a divided Australian society, split by the Vietnam War, of which Kennett was a firm supporter. Having returned to Myer, Kennett became impatient with his work, and so with Ian Fegan and Eran Nicols, he formed his own advertising company (KNF) in June 1971. Thereafter, in December 1972, Kennett married Felicity Kellar, an old friend whom he had first met on a Number 7 tram on the long trips to school. Their first son, Ed, was born in 1974, followed by a daughter Amy, and two more sons, Angus and Ross.
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