Promotional Activity For Barenaked Ladies
Priestley is a big fan of the band Barenaked Ladies and went to many of their California concerts in the early to mid-1990s. He eventually met the band and in his desire to help them succeed, suggested that he direct the music video for "The Old Apartment", and used his fame to persuade American stations to air it. He did just that, and also invited the band to play at the "Peach Pit After Dark" on an episode of 90210. Lead singer, Ed Robertson, continues to cite him as being instrumental in their American success. His final notable contribution to the band came when he directed a feature-length documentary about the band's 1999 whirlwind of success entitled Barenaked in America, intending to capture on film the fun he had while riding around on the tour bus with the band.
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