The Influence of African-American Culture On Japanese Hip Hop
Previous to the inception of hip hop, soul dancing became popularized in Japan in the 1970s. Shows like 'Soul Train' spread the African-American style of on-going dance that would soon be picked up by varying cultures all over the world. It is this style of dance that laid the foundation for the globalization of African-American culture due to its universal criteria. Anyone can dance to soul music, which is not the case in terms of rapping, b-boying, etc. As movies like 'Flashdance' (1983) reached the islands, more and more young people began dancing on the street and other public arenas, which added to its cultural integration. Soon, Japanese culture was ready to alter the very structure of their language in order to partake in hip hop.
Hip hop was thought to have originally become popular in Japan because the Japanese people wanted to imitate African-Americans. The Japanese would hear these rapper's music spinning in clubs, exposing to them a small, narrow view of West Coast hip hop. It was not only the music they latched onto, however. They came to love the entire hip hop culture, including the loose-fitting clothes, graffiti writing, and break dancing. Some Japanese hip-hop fans would even go to tanning salons to darken their skin, and style their hair in afros or dreadlocks to imitate the "cool" looks of African-Americans, although they are ridiculed by others, including other hip-hoppers.
This style is called burapan - "the name given to the fashion sensibilities of all black wannabes." The term, though, has a derogatory history, combining the Japanese word for prostitute - panpan or pansuke - with "the abbreviation for burakku (black)." Therefore, a burapan is literally "a woman who prostitutes herself for black men." Although the word has come to describe a trend of dress and culture modeled after African-Americans, it is inherently problematic because of its origins. The soundtrack of Wild Style was marketed in Japan as a cassette with a book of photos-scenes from the film, neighborhoods, breakers, graffiti, etc. Japan's hip hop contributions have been perceived by many to be based more on appearances than anything else. Lacking ghettos, culture wars, and acknowledged racial disharmony, Japanese youth relate hip hop as the soundtrack to international fashion. Blackness, as embodied in Africa medallions, baggy jeans, even $500 dreadlock treatments and skin darkeners, is a commodity on the streets of Tokyo.
A subculture of hip-hoppers who subscribe to the burapan style are referred to as blackfacers, a reference to the blackface style of makeup used in minstrel acting that began as an imitation or caricaturation of African Americans. One Japanese pop group, the Gosperats, has been known to wear blackface makeup during performances. The appearance of these "Jiggers" has shown a growing popularity with the hip-hop subculture in Japan despite what can be viewed as "racist" ideological tendencies of the country towards African-Americans. There are roughly 50,000 Africans in Japan; which is approximately .04% of the Japanese population. Although such an insignificant percent of the Japanese population is African American, Japanese subculture is very much accepting of African American culture. For many rebellious Japanese youth it provides an outlet for "coolness" and a chance to express themselves outside the box.
However, some Japanese fans of hip-hop find it embarrassing and ridiculous that these blackface fans do this because they feel like they shouldn't change their appearance to embrace the culture. In some instances it can be seen as a racist act, but for many of the young the Japanese fans it is a way of immersing in the hip hop culture the way they see fit. For example the Japanese hip hop group Soul'd Out is extremely imitative of African American culture. One specific thought that comes to mind when looking at Soul'd Out is their appearance. Their wardrobe undoubtedly reminds one of African American fashion. Even as Japanese hung Sambo signs throughout the city, they were undeniably attracted to black music and style. Before hip hop, the Japanese had embraced jazz, rock n roll and funk. It is important to note however, despite the seemingly racist tendencies toward African Americans and the simultaneous embrace of black culture, the Japanese have a very different construction of racial ideology then the US. Whereas the white versus black dichotomy typifies the racial system in the US, the Japanese construct their identities in terms of nationalism. Rather than identifying strongly with a color, Japanese tradition speaks to a homogeneous society that places foreigners in the "other category." Because of this context, "jiggers" and the young teens who wear blackface rebel by embracing individual identities that are different from the norm.
In fact, blackfacers (especially the females) seem to embrace their assumed skin color, and black people, tending to party where "natural" blacks go. Especially black American soldiers and Africans who moved to Japan. The use of blackface is seen by some as a way to rebel against the culture of surface images in Japan. Blackface is used as a way to connect with African-Americans and the hegemonic racial structure that exists in the United States. Japan is seen as a homogenous and insular group, and the use of blackface shows that the youth of Japan are not only concerned with Japanese issues, but issues on a global level. Those partaking in blackface are "ordinary high school and college kids" and they pursue African American "blackness" with great passion. Their dedication to this "blackness" is evident through their dedication to even more underground American hip hop acts such as the Boot Camp Clik, as they appear almost obsessed with all things that are "black". It is said that the Buraoan style is on the downswing. Mikako a fashion analyzer says that "the 'cool' that my friend at the nightclubaspired too wouldn't be 'cool' for very long".
Noted in Joe Wood's article, "The Yellow Negro", "Japan in the eighties seemed a lot like America in the fifties." In other words, the socio-economic conditions for white American middle-class children (white negroes) in the 1950s and their Japanese counterpart (Japanese blackfacers) in the 1980s allowed unprecedented cultural deviance to occur. It is the wealth and prosperity characteristic of these demographic groups at these specific points in time that can lend us understanding to when, why, and how one culture can most fluidly assimilate into another. Ironically, both cultures adopted black cultural practices in the midst of a post-war boom. In the case of Japan, the 'Japanese Miracle' gave many middle-class families the financial padding necessary for such diverse consumerism.
Rebelling against the conformity and homogeneity of Japanese society, Japanese blackfacers took it a step further by uniquely adapting the physical look of black culture by literally tanning their faces to seem more 'black.' To Japanese hip-hop fans and to Japanese culture, the hip-hop phenomena severely influenced Japanese youth. Japanese hip hop is just an animation. It mimics only the style of American hip hop, not the meaning. Some critics of Japanese Hip Hop believe that it simply follows a long line of Black music that ultimately gained popularity through a different ethnic group mimicking the music. The "Elvis Effect" occurs "when white participation in traditionally black avenues of cultural production produces feelings of unease." It occurs whenever a white person attempts a historically black art-form, is discovered to critical acclaim, and this is what leads to that art-form receiving widespread commercial acceptance. Aside from Elvis Presley, notable examples throughout music history include Dave Brubeck, Eric Clapton, and Eminem. Many critics believe that this concept is relevant to Japanese and other forms of global Hip Hop. If listeners first discover Hip Hop through a Japanese artist, there is the fear that they will never bother learning about Hip Hop's origins and simply continue to listen to strictly Japanese versions of the genre.
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