Early Business Career
In 1996 Murdoch joined News Corporation and was appointed chairman of Festival Records. He took charge of News Corporation’s internet operations, where he invested in a series of ventures, including financial website TheStreet and the short-lived online music site Whammo, with mixed results. He also continued to contribute cartoons to U.S. magazine Gear.
He is credited with sparking his father’s interest in the Internet, and he reportedly tried to persuade his father to buy internet company Pointcast for US$450 million. It was subsequently sold to another company for $7 million.
After installing a new management team at Festival, Murdoch purchased the controlling 51 percent share of Mushroom Records in 1999, and the merged group was rebranded as Festival Mushroom Records. It was at first thought that News might use FMR as the foundation of a new international entertainment company, but Festival struggled while Murdoch was in charge and after his departure its fortunes declined rapidly; the company was wound up in late 2005 and its remaining assets were sold. The recording catalogue was sold to the Australian division of Warner Music for only A$10 million in October 2005, and the publishing division was sold to Michael Gudinski a month later, for an undisclosed sum.
In May 2000, Murdoch was appointed chairman and chief executive of News Corporation’s ailing Asian satellite service Star Television, which at the time was losing £100m a year, and he moved to Hong Kong.
On 13 February 2003, James became a director of BSkyB. Later that year, he controversially became CEO of BSkyB, in which News Corporation owns a controlling minority stake. His appointment sparked accusations of nepotism, with some commentators and shareholders feeling that the job had not been opened to outsiders and that Murdoch was too young and inexperienced to run one of the UK’s top companies (on appointment he was by far the youngest chief executive of a FTSE 100 company).
Following the shock resignation of his brother Lachlan Murdoch from his executive positions at News Corporation on 29 July 2005, James is widely viewed as his father’s heir-apparent.
On 7 December 2007, Murdoch stepped down as CEO from BSkyB and was appointed non-executive chairman of the company (a position formerly held by his father, Rupert).
In a related announcement, Murdoch also took “direct responsibility for the strategic and operational development of News Corporation’s television, newspaper, and related digital assets in Europe, Asia, and the Middle East.” This included holdings such as News International, SKY Italia, STAR Group ltd and possibly other News Corp. related assets. He was based at News International’s headquarters in Wapping, East London.
In February 2009, Murdoch was appointed a non-executive director with the British pharmaceutical company GlaxoSmithKline.
On 28 August 2009, Murdoch delivered the MacTaggart Memorial Lecture at the Edinburgh International Television Festival, in which he attacked the BBC and UK media regulator Ofcom calling the BBC’s expansion “chilling” and “In this all-media marketplace, the expansion of state-sponsored journalism is a threat to the plurality and independence of news provision, which are so important for our democracy.” The BBC chairman, Sir Michael Lyons officially responded, “We have to be careful not to reduce the whole of broadcasting to some simple economic transactions. The BBC’s public purposes stress the importance of the well-tested principles of educating and informing, and an impartial contribution to debate in the UK.”
In April 2010, Murdoch and his associate Rebekah Brooks stormed into the offices of The Independent to complain about an advertisement campaign by the newspaper. The advertisement read, “Rupert Murdoch won’t decide this election—you will.”
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