Media Career
Following Hird's retirement as a player from the Bombers at the end of the 2007 AFL season, he became a commentator and football analyst for Australian rules football on Fox Sports, a position which he held until he began his coaching career at the end of 2010. Hird also became a writer for Melbourne newspaper the Herald Sun. Former Essendon players such as Hird, Matthew Lloyd, and Scott Lucas, who had all taken up media roles since their retirements, were rumoured to be the subject of then-incumbent Essendon coach Matthew Knights's heated press conference following a win against St Kilda, in which Knights asserted that he and his players were now aware of certain people's position for or against him and the direction of the Essendon Football Club. However such comments were ultimately according to Knights, not intended towards Hird or any past player.
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