Marketing Strategy
As an established brand that was "languishing", McVitie's started releasing the product in an updated packaging format and saw an increase in sales. Their marketing strategy has been to make the product "ubiquitous" and to be "easily accessible and available at arm's length".
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Famous quotes containing the word strategy:
“... the generation of the 20’s was truly secular in that it still knew its theology and its varieties of religious experience. We are post-secular, inventing new faiths, without any sense of organizing truths. The truths we accept are so multiple that honesty becomes little more than a strategy by which you manage your tendencies toward duplicity.”
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