Locations
In 2005, Jack in the Box announced plans for nationwide expansion by 2010. As part of the initiative, it is entering new markets as well as returning to markets where it had a presence in past years.
In support of this objective, the chain began airing ads in states several hundred miles from the nearest location. This is similar to a strategy used for years by Sonic Drive-In in its national expansion efforts.
Currently the strategy is targeted at Colorado and Texas. In 2007, the first new Colorado store opened in Golden, marking an end to Jack in the Box's 11-year-long absence from the state.
In Albuquerque, New Mexico, several locations opened in June 2009. Jack in the Box restaurants last made an appearance in the Albuquerque market approximately two decades ago.
In March 2011, Jack in the Box launched the Munchie Mobile in San Diego, a food truck that will dish out Jack's popular burgers and fries. In June 2012, Jack in the Box launched their second food truck in the southeast region of the United States.
In January 2012, Jack in the Box opened its first of several locations in the Indianapolis area. The first Ohio location opened on September 17 in West Chester.
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