Post-Congressional Career
After he left Congress, Watts was appointed by President Bush to be a member of the Board of Visitors to the United States Military Academy for a term expiring December 30, 2003. Watts founded a lobbying and consulting firm, J. C. Watts Companies, in Washington, D.C., to represent corporations and political groups and focus on issues he championed in Congress. The John Deere Company hired Watts as lobbyist in 2006 and Watts later invested in a Deere dealership and sought financial support from United States agencies and others for a farm-related project in Senegal. Watts wrote an autobiography, worked as a columnist for the Las Vegas Review-Journal and joined boards of several companies, including Dillard's, Terex, Clear Channel Communications, and CSX Transportation, and served as chairman of GOPAC.
Watts supported the Iraq War in 2003, stating: "America did not become the leader of the free world by looking the other way to heinous atrocities and unspeakable evils." He was later hired as a political commentator by CNN and following the 2006 House election, Watts argued the Republican party had lost seats because it failed to address the needs of urban areas and did not offer a positive message. He stated: "We lost our way, pure and simple."
In 2008, Watts announced he was developing a cable news network with the help of Comcast, focusing on a black audience, and that he considered voting for Barack Obama, criticizing the Republican party for not practicing outreach to the black community. Reports showed he contributed to John McCain, but not to Obama.
Watts considered running to succeed Brad Henry as Governor of Oklahoma in the 2010 gubernatorial election, but declined in May 2009, citing his business and contractual obligations.
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