Regional Area Changes
No legal franchise area boundaries were altered between Central and Meridian; only the visual appearance of the service has changed. ITV Thames Valley was not perceived as a legal Channel 3 entity with regulator Ofcom. However, as a consequence of the changes, the ITV contractor for the West of England, ITV West, was unofficially extended to cover the Gloucester and Cheltenham areas, previously served by Central South. This was achieved by an additional set of aerials fitted on the Ridge Hill transmitter broadcasting ITV West on analogue UHF 30 alongside Central West on UHF 25. However, the DTT coverage of Multiplex 2 from the transmitter (which contains the regional ITV service), will not be altered to accommodate these changes, and will solely broadcast the West subregion of Central. This complication will be resolved with digital switchover; and until then, both regions available from the Ridge Hill transmitter will provide regional news for Gloucester and Cheltenham. However, as the Ridge Hill transmitter will continue to broadcast Central, the digital switchover date for that transmitter will be unaffected, switching with the rest of the Central region in 2011, despite the fact it also carries ITV West which should be switching a year earlier.
The BBC made no changes to its regional service supplied by the Ridge Hill, Oxford or Hannington transmitters.
Read more about this topic: ITV Thames Valley
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