Administration and Freeview
These changes failed to revive the broadcaster. Indeed, the cost of the Football League deal proved one too many a burden for ITV Digital, and it was placed into administration on 27 March 2002, after the League refused to accept a £130m pay cut in its £315m deal with the ITV Sport Channel. Most subscription channels ceased broadcasting on ITV Digital on 1 May 2002. The collapse caused severe financial difficulties for lower-division football clubs who had budgeted for large incomes from the television contract. The Football League sued ITV Digital's parent companies, Carlton and Granada, claiming that the firms had breached their contract in failing to deliver the guaranteed income. The League lost the case, with the judge ruling that it had "failed to extract sufficient written guarantees". The League then filed a negligence claim against its lawyers for failing to press for a written guarantee at the time of the deal with ITV Digital. This time it was awarded a paltry £4 in damages of the £150m it was seeking.
A consortium made up of the BBC, BSkyB and Crown Castle International was granted ITV Digital's old broadcasting licence, and launched the Freeview service on 30 October 2002, offering 30 free-to-air TV channels and 20 free-to-air radio channels including several interactive channels such as BBCi and Teletext but no subscription or premium services. Those followed on 31 March 2004 when Top Up TV began broadcasting eleven pay TV channels in timeshared broadcast slots.
During 2002, ITV Digital's liquidators started to ask customers to return set top boxes or pay a £39.99 fee. This deteriorated from a request to a plea, with one liquidator's representative speaking to Nick Ferrari on LBC 97.3 to justify why they wanted the money, but when asked 'How are you going to force people to return these boxes, are you going to employ collection agencies?' the response was a feeble 'Please, I just want them back'. Had the move been successful, this could have threatened to undermine the fledgling Freeview service, since at the time most digital terrestrial receivers were former ONdigital and ITV Digital units. Carlton and Granada stepped in and paid £2.8m to have the boxes stay with their customers, as at the time the ITV companies received a discount on their licence payments based on the number of digital homes they had converted. Second hand ONdigital receivers are widely available from sources such as eBay and were fully compatible with the successor Freeview system (and also with Top Up TV). They do have some drawbacks however: they are slower than more modern boxes with faster processors (ONdigital receivers often take several seconds to change channel for example) and lack support for the full Freeview Electronic Programme Guide, as this feature was introduced well after the ONdigital receiver software was written. The receiver software can also be buggy, causing the boxes lock up and refuse to respond to keypresses on the remote control. In addition, the set top boxes do not support the '8k' transmission mode which is being introduced across the UK following 'digital switchover' in each region.
Following the administration in 2002, the three multiplexes that were run by ITV Digital remained blank until a week or so before Freeview's launch. However, E4 and FilmFour continued broadcasting for over two weeks after the shutdown. Strangely however, E4 carried subtitles until the placeholder was deleted in September 2002. Most of the original ITV Digital channel placeholders and Logical Channel Numbers were kept until Freeview's replaced them, leaving large gaps between channels.
ITV Digital operated out of Marco Polo House, the south London building home to shopping channel QVC and which had once housed The Observer newspaper, but perhaps most famous as the lavish headquarters of the ill-fated British Satellite Broadcasting. ITV Digital had call centres located in Pembroke Dock, Plymouth and used outsourced BT call centres in Cork, Republic of Ireland and Belfast, Northern Ireland.
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