Branding
The package was based around a logo and colour scheme that delineated the ITV Day branding from the rest of ITV1. The scheme of yellow, orange and red represented the colour of and warmth of the sun. The ITV logo remained blue as a link to the rest of the ITV family of logos.
The package was produced using an innovative combination of live action and animation. The people featured in the idents were shot in the blue screen studio, while the backgrounds and some foreground elements were created in 3D.
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