Products
Happy Bunny products are sold in many forms such as key chains, computer mouse pads, energy drinks, school supplies, clothing lines and many more. "Mr. Benton's intellectual properties ... have made him stand out in an industry dominated by big entertainment companies." "Last year, the It's Happy Bunny brand nabbed the International Licensing Excellence Award for Best Art Brand Licensing of the Year, from the Licensing Industry Merchandisers' Association (LIMA)." "An anti-drug campaign featuring It's Happy Bunny was honored at the 2007 Austin ADDY Awards for advertising excellence in the category of public service."
The appeal of the merchandise lies in the fact that most, if not all, of the slogans are apathetic and sometimes offensive and derogatory, and one commentator noted that "'It's Happy Bunny' has joined the "tasteless" category of merchandise ...". Examples of slogans are "You suck and that's sad", "Cute but psycho: things even out", "Hi, Loser", "It worries me how dumb you are,"Dear Santa, leave presents. Take Brother! "I am the dominant bunny in the world" and many others. It's Happy Bunny also has a line of "medicine" to cure quite awkward (fictional) diseases such as the "I'm delusional" pills; they are actually mints or small candies, the word poison badly blocked out with crayon (with happy bunny holding a crayon) and written in crayon there is, "mints for a frend"(sic).
In addition, Jim Benton has written It's Happy Bunny books including Life. Get One; Love Bites; What's Your Sign?; and The Good, The Bad, and the Bunny. These books are targeted towards teen audiences and are not intended to be children's books. An It's Happy Bunny Sudoku book has also been written by Jim Benton and Rafael Sirkis.
In 2006 the Partnership for a Drug-Free Texas commissioned Benton to create anti-recreational drug public service announcement messages featuring Happy Bunny.
Read more about this topic: It's Happy Bunny
Famous quotes containing the word products:
“The reality is that zero defects in products plus zero pollution plus zero risk on the job is equivalent to maximum growth of government plus zero economic growth plus runaway inflation.”
—Dixie Lee Ray (b. 1924)
“The measure discriminates definitely against products which make up what has been universally considered a program of safe farming. The bill upholds as ideals of American farming the men who grow cotton, corn, rice, swine, tobacco, or wheat and nothing else. These are to be given special favors at the expense of the farmer who has toiled for years to build up a constructive farming enterprise to include a variety of crops and livestock.”
—Calvin Coolidge (1872–1933)
“All that is told of the sea has a fabulous sound to an inhabitant of the land, and all its products have a certain fabulous quality, as if they belonged to another planet, from seaweed to a sailor’s yarn, or a fish story. In this element the animal and vegetable kingdoms meet and are strangely mingled.”
—Henry David Thoreau (1817–1862)