Italia 1

Italia 1 is an Italian commercial television channel on the Mediaset network. It is oriented especially at young people.

Italia 1 was launched in January 1982 and, originally, was owned by Rusconi; after a few months, however, due to the aggressive dumping practices of Silvio Berlusconi's rival network Canale 5, Rusconi was forced to sell the majority of his company to Berlusconi's Fininvest, signaling the creation of the multi-network franchise which will progressively suffocate all the attempts at competition toward the milanese media mogul.