IT (1927 Film) - The Concept of "It"

The Concept of "It"

The invention of the concept It is generally attributed to Elinor Glyn, but already in 1904, R. Kipling, in the short story "Mrs. Bathurst" introduced It.

It isn't beauty, so to speak, nor good talk necessarily. It's just 'It'. Some women will stay in a man's memory if they once walk down the street.

In February 1927 Cosmopolitan published a two-part serial story in which Glyn defined It.

That quality possessed by some which draws all others with its magnetic force. With 'It' you win all men if you are a woman and all women if you are a man. 'It' can be a quality of the mind as well as a physical attraction.