Isuzu Motors - Market Presence

Market Presence

In most of Asia and Africa, Isuzu is mostly known for trucks of all sizes, after Isuzu small automobile sales drastically plummeted and Isuzu had to drop all sales of sedans and compact cars in the late 1990s. In the days when Isuzu did sell passenger cars, they were known for focussing on the diesel-engined niche. In 1983, for instance, long before the explosion in diesel sales, diesels represented 63.4% of their passenger car production. In 2009, Isuzu abandoned the United States consumer market due to lack of sales. Isuzu as a corporation has always been primarily a manufacturer of small to medium compact automobiles and commercial trucks of sizes medium duty and larger, but markets around the world show different needs.

Isuzu Motors America discontinued the sale of passenger vehicles in the United States effective January 31, 2009. The company explained to its dealers that it had not been able to secure replacements for the Isuzu Ascender and Isuzu i-Series that would be commercially viable. Isuzu sold 7,098 cars in the year 2007. This action did not affect Isuzu's commercial vehicle or industrial diesel engine operations in the United States. Isuzu has a contract with Budget Truck Rental to manufacture their rental trucks, shared with Ford, GMC, and Navistar International.

On November 7, 2006, Toyota acquired 5.9% of Isuzu, making them the third largest shareholder behind ITOCHU and Mitsubishi Corporation.

In Australia, Isuzu was for many years a major supplier of light commercial and domestic vehicles to Holden (General Motors). However, by 2008, Holden was sourcing few Isuzus. At this time Isuzu began to sell the D-Max under the Isuzu name.