History
Isuzu's history begins in 1916, when Tokyo Ishikawajima Shipbuilding and Engineering Co., Ltd. plan a cooperation with the Tokyo Gas and Electric Industrial Co. to build automobiles. The next step is taken in 1918, when a technical cooperation with Wolseley Motors Limited is initiated, meaning exclusive rights to the production and sales of Wolseley vehicles in East Asia. In 1922 the first Wolseley model, the A-9 car, is domestically produced. The CP truck follows two years later; 550 of these are built until 1927. In 1933, Ishikawajima Automotive Works merges with DAT Automobile Manufacturing Inc. (a predecessor of Datsun) and changes its name to Automobile Industries Co., Ltd. The products of this company, marketed as "Sumiya" and "Chiyoda", were renamed Isuzu (after the Isuzu River) in 1934, following a meeting with the Ministry of Trade and Industry (MITI). The word Isuzu translated into English means "fifty bells" - hence the focus on "bell" in both the later Bellel and the Bellett.
In 1937 Automobile Industries is reorganized and formed into a new company, Tokyo Automobile Industries Co., Ltd. It was founded with a capital of one million yen. Only in 1949 is Isuzu also adopted as the company name. Meanwhile, in 1942, Hino Heavy Industries was split off from Isuzu, becoming a separate corporation. Truck production (TX40 and TU60) began anew in 1945, with the permission of the occupation authorities. Beginning in 1953 the Hillman Minx passenger car is produced under license of Rootes Group. The Minx remained in production until 1962, after the 1961 introduction of Isuzu's first own car, the Bellel. Being a small producer making cars which were somewhat too large and pricey for the Japanese market at the time, Isuzu spent some time looking for a commercial partner. Under pressure from MITI, who were attempting to limit the number of automobile manufacturers in Japan, a cooperation with Fuji Heavy Industries (Subaru) began in 1966. The Subaru 1000 was even shown in Isuzu's 1967 annual vehicle brochure, as a suitable complement to the larger Isuzu lineup. This tie-up was over by 1968, when an agreement with Mitsubishi was formed. This ended even quicker, by 1969, and the next year an equally short-lived collaboration was entered with Nissan. A few months later, in September 1971, what was to prove a more durable capital agreement was signed with General Motors.
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