Isaac Singer - I. M. Singer & Co

I. M. Singer & Co

In 1856, manufacturers Grover & Baker, Singer, Wheeler & Wilson, all accusing each other of patent infringement, met in Albany, New York to pursue their suits. Orlando B. Potter, a lawyer and president of the Grover and Baker Company, proposed that, rather than squander their profits on litigation, they pool their patents. This was the first patent pool, a process which enables the production of complicated machines without legal battles over patent rights. They agreed to form the Sewing Machine Combination, but for this to be of any use, they had to secure the cooperation of Elias Howe, who still held certain vital uncontested patents. Terms were arranged; Howe received a royalty on every sewing machine manufactured.

Sewing machines began to be mass produced. I. M. Singer & Co manufactured 2,564 machines in 1856, and 13,000 in 1860 at a new plant on Mott Street in New York. Later, a massive plant was built near Elizabeth, New Jersey.

Up to then, sewing machines had been industrial machines, made for garments, shoes, bridles and for tailors, but in 1856, smaller machines began to be marketed for home use. However, at the then enormous price of over $100, few sold. Singer invested heavily in mass production utilizing the concept of interchangeable parts developed by Samuel Colt for his firearms. He was able to cut the price in half, while at the same time increasing his profit margin 530%. Singer was the first who put a family machine, "the turtle back", on the market. Eventually, the price came down to $10. According to PBS, "His partner, Edward Clark, pioneered installment purchasing plans and accepted trade-ins, causing sales to soar."

I. M. Singer expanded into the European market, establishing a factory in Clydebank, near Glasgow, controlled by the parent company, becoming one of the first American-based multinational corporations, with agencies in Paris and Rio de Janeiro.