Music Video
The music video for "Ironic" was directed by Stéphane Sednaoui. In it, Morissette appears driving a dark blue 1977 Lincoln Mark V, through a winter landscape. She plays multiple roles with multiple personalities as her passengers.
Blaine Allan noted in the book Television: Critical Methods and Applications (2002) how Morissette interacts with the watcher. He commented that unlike Britney Spears' "Lucky" music video, where Spears plays dual role of a girl named "Lucky" and her fan, and both appear together in some scenes helped by visual effects, "Ironic" does not utilize them, using solely editing, giving the sense that all the Morissettes interact with each other. Journalist Carol Vernallis also found that Morissette's "chitchat" way of singing the song creates an intimate connection viewer. She mentioned the video in her book Experiencing Music Video: Aesthetics and Cultural Context (2004), where she studied how the audience may pay attention to the lyrics of the song in a music video. Vernallis added that "Ironic" music video functions as a limited example of how the meaning of a song's lyrics become "inaccessible" when they are videotaped and televised.
Read more about this topic: Ironic (song)
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