Early Life and Activism
Born into a middle-class Jewish family, Einhorn studied at the University of Pennsylvania. He became active in ecological groups and was part of the counterculture, anti-establishment and anti-war movements of the 1960s and 1970s. He called himself "the Unicorn," because Einhorn and Unicorn translate as "One Horn".
Einhorn claimed to have been master of ceremonies at the first Earth Day event in Philadelphia in 1970. He claimed to have been instrumental in the creation and launching of the Earth Day event itself. However, other event organizers dispute his account.
Read more about this topic: Ira Einhorn
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