StampWants Giveaway
As covered in Linn's Stamp News, on January 12, 2008, StampWants.com (an online marketplace for stamps, now known as bidStart.com) gave away an inverted Jenny, after a year long promotion the company ran. This represented the most expensive stamp ever given away in any sort of promotion. The winner of the giveaway was John Shedlock, of California, and the stamp was presented to him by the then current Miss New Jersey - Amy Polumbo.
Read more about this topic: Inverted Jenny