International Watch Company - Motto

Motto

IWC's motto is Probus Scafusia (L.), meaning "good, solid craftsmanship from Schaffhausen" and was established in 1903 as the "Official Motto".

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Famous quotes containing the word motto:

    My friend devotes himself to his life, whenever he can find the spare time. His motto is: ‘Don’t just sit there: live!’ So he’s too busy to stand, to walk, to do anything, except to live. He even refused to kiss a girl, when invited, on the grounds that it was time again to be living. Schedules are sacred to him.
    Marvin Cohen, U.S. author and humorist. The Self-Devoted Friend, New Directions (1967)

    I always say, my motto is “Art for my sake.” If I want to write, I write—and if I don’t want to, I won’t. The difficulty is to find exactly the form one’s passion—work is produced by passion with me ... Mwants to take.
    —D.H. (David Herbert)

    Ex oriente lux may still be the motto of scholars, for the Western world has not yet derived from the East all the light which it is destined to receive thence.
    Henry David Thoreau (1817–1862)