The International Recording Media Association (IRMA), previously known as the International Tape Association (ITA), is an international trade association dealing with every facet of recording, media and related industries. Their membership includes raw material providers, manufacturers, replicators, duplicators, packagers, copyright holders, and others.
Founded in 1970 by media pioneer Larry Finley, IRMA today counts such recording media giants as Sony, Panasonic, JVC, BMG, Universal, Fuji, Eastman Kodak, Warner, and EMI among its member companies.
According to their official website:
- IRMA has been around more than 30 years. Beginning with the introduction of the audiocassette, through the home video revolution, and right up to the current digital and electronic delivery era, IRMA has always been the organization companies have turned to for news, networking, market research, information services, and leadership."
Famous quotes containing the words recording, media and/or association:
“Self-expression is not enough; experiment is not enough; the recording of special moments or cases is not enough. All of the arts have broken faith or lost connection with their origin and function. They have ceased to be concerned with the legitimate and permanent material of art.”
—Jane Heap (c. 1880–1964)
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)
“In this great association we know no North, no South, no East, no West. This has been our pride for all these years. We have no political party. We never have inquired what anybody’s religion is. All we ever have asked is simply, “Do you believe in perfect equality for women?” This is the one article in our creed.”
—Susan B. Anthony (1820–1906)