International Finance Centre - IFC As A Brand

IFC As A Brand

Tower 1 is also known as 1IFC and branded as "One ifc". Likewise, Tower 2 is also known as 2IFC and branded as "Two ifc".

1IFC opened in December 1998, towards the end of the Asian financial crisis. Tenants included ING Bank, Sumitomo Mitsui Banking Corp, Fidelity International, the Mandatory Provident Fund Schemes Authority and the Financial Times.

The Hong Kong Monetary Authority purchased 14 floors in 2IFC; the Hong Kong Mortgage Corporation signed a 12-year lease on 24,000-square-foot (2,200 m2); Nomura Group agreed to take 60,000 sq ft (5,600 m2) at 2 IFC; the Financial Times, an existing tenant at One IFC, took 10,000 sq ft (900 m2). Ernst & Young took six floors (from the 11th to 18th floors), or about 180,000 square feet (16,700 m2), in 2IFC, to become the biggest tenant.

2IFC, which was completed at the height of the SARS epidemic, was initially available to rent at HK$25-HK$35 per square foot. In 2007, as the economy has improved, high quality ("Grade A") office space is highly sought after; rents for current leases are $150 per square foot as of March 2007.

The IFC's towers have featured in several Hollywood films, including Lara Croft Tomb Raider: The Cradle of Life, where Lara Croft leaps off the then-under-construction 2 International Finance Centre, landing on a ship out in the Kowloon Bay, and The Dark Knight, where Batman leapt from 2 IFC to 1 IFC, where an action scene then takes place.