Means To Reach An Audience
Because of this many broadcasters are discovering they can reach a wider audience through other methods (particularly the internet and satellite television) and are cutting back on (or even entirely dropping) shortwave.
An international broadcaster has several options for reaching a foreign audience:
- If the foreign audience is near the broadcaster, high-power longwave and mediumwave stations can provide reliable coverage.
- If the foreign audience is more than 1,000 kilometers away from the broadcaster, shortwave radio is reliable, but subject to interruption by adverse solar/geomagnetic conditions.
- An international broadcaster may use a local mediumwave or FM radio or television relay station in the target country or countries.
- An international broadcaster may use a local shortwave broadcaster as a relay station.
- Neighboring states, such as Israel and Jordan, may broadcast television programs to each other's viewing public.
An international broadcaster such as the BBC, Radio France International or Germany's Deutsche Welle, may use all the above methods. Several international broadcasters, such as Swiss Radio International, have abandoned shortwave broadcasting altogether, relying on Internet transmissions only. Others, such as the BBC World Service, have abandoned shortwave transmissions to North America, relying on local relays, the Internet, and satellite transmissions
Read more about this topic: International Broadcasting
Famous quotes containing the words means to, means, reach and/or audience:
“There was a time when the average reader read a novel simply for the moral he could get out of it, and however naïve that may have been, it was a good deal less naïve than some of the limited objectives he has now. Today novels are considered to be entirely concerned with the social or economic or psychological forces that they will by necessity exhibit, or with those details of daily life that are for the good novelist only means to some deeper end.”
—Flannery O’Connor (1925–1964)
“Poetry is not a turning loose of emotion, but an escape from emotion; it is not the expression of personality, but an escape from personality. But, of course, only those who have personality and emotions know what it means to want to escape from these things.”
—T.S. (Thomas Stearns)
“To be seventy years old is like climbing the Alps. You reach a snow-crowned summit, and see behind you the deep valley stretching miles and miles away, and before you other summits higher and whiter, which you may have strength to climb, or may not. Then you sit down and meditate and wonder which it will be.”
—Henry Wadsworth Longfellow (1807–1882)
“Few speeches which have produced an electrical effect on an audience can bear the colourless photography of a printed record.”
—Archibald Philip Primrose, 5th Earl Rosebery (1847–1929)