Means To Reach An Audience
Because of this many broadcasters are discovering they can reach a wider audience through other methods (particularly the internet and satellite television) and are cutting back on (or even entirely dropping) shortwave.
An international broadcaster has several options for reaching a foreign audience:
- If the foreign audience is near the broadcaster, high-power longwave and mediumwave stations can provide reliable coverage.
- If the foreign audience is more than 1,000 kilometers away from the broadcaster, shortwave radio is reliable, but subject to interruption by adverse solar/geomagnetic conditions.
- An international broadcaster may use a local mediumwave or FM radio or television relay station in the target country or countries.
- An international broadcaster may use a local shortwave broadcaster as a relay station.
- Neighboring states, such as Israel and Jordan, may broadcast television programs to each other's viewing public.
An international broadcaster such as the BBC, Radio France International or Germany's Deutsche Welle, may use all the above methods. Several international broadcasters, such as Swiss Radio International, have abandoned shortwave broadcasting altogether, relying on Internet transmissions only. Others, such as the BBC World Service, have abandoned shortwave transmissions to North America, relying on local relays, the Internet, and satellite transmissions
Read more about this topic: International Broadcasting
Famous quotes containing the words means to, means, reach and/or audience:
“The woman and the genius do not work. Up to now, woman has been mankind’s supreme luxury. In all those moments when we do our best, we do not work. Work is merely a means to these moments.”
—Friedrich Nietzsche (1844–1900)
“Witness the American ideal: the Self-Made Man. But there is no such person. If we can stand on our own two feet, it is because others have raised us up. If, as adults, we can lay claim to competence and compassion, it only means that other human beings have been willing and enabled to commit their competence and compassion to us—through infancy, childhood, and adolescence, right up to this very moment.”
—Urie Bronfenbrenner (20th century)
“Sadness does not inhere in things; it does not reach us from the world and through mere contemplation of the world. It is a product of our own thought. We create it out of whole cloth.”
—Emile Durkheim (1858–1917)
“The director is simply the audience. So the terrible burden of the director is to take the place of that yawning vacuum, to be the audience and to select from what happens during the day which movement shall be a disaster and which a gala night. His job is to preside over accidents.”
—Orson Welles (1915–1984)