Logo
ITASA's current logo was adopted in 2001, designed by Robbie Tseng to reflect the academic nature of the Taiwanese American student community. The design is to appear like pages in a book. 3 stacks of books on the left form a stairway, in front of a page itself. Taiwan is white to reflect political ambiguity while the green background is used to represent the lush green tropical island of Taiwan, a common depiction throughout the island. The stairway of books and upward-curving top right corner symbolize the ambitious aspirations of Taiwanese American students.
New variants of the logo are being experimented with which are not a change of the old logo, but rather different representations. For example, 3D logos, chrome versions and so forth. They are designed for use on various ITASA materials such as booklets, press packets and websites.
William Tang updated the logo in 2006 by slightly rounding edges and increasing the glossy effect and is the current one being used. Taiwan island's profile was made extremely accurate to convey geographically accurate features in any logo use.
The green used in the logo is rgb(51,160,43) with hue 77, saturation 136, luminosity 98. The black used in the logo is rgb(0,0,0) with hue 0, saturation 0, luminosity 0. The white used in the logo is rgb(255,255,255) with hue 0, Saturation 0, luminosity 240.
Read more about this topic: Intercollegiate Taiwanese American Students Association