Marketing
Until 2007, Viiv was Intel's attempt to become the center of electronic-based home entertainment. Intel was repeating the marketing model for the very successful Centrino platform, which was their first branded platform. The Intel Viiv brand has been "de-emphasized" and comes after the CPU branding, similar to that of "Core 2 with Viiv inside", putting more focus on the CPU.
There will be no additional releases beyond 1.7.1 of the media server product.
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