Integrated Marketing Communications
Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness.
Read more about Integrated Marketing Communications: What Is IMC?, IMC Components, Marketing Mix Component, Importance of IMC, 4 Ps Vs. 4 Cs, Effective Communications Elements, Promotions Opportunity Analysis, Accountability, Barriers To IMC
Famous quotes containing the word integrated:
“Science is intimately integrated with the whole social structure and cultural tradition. They mutually support one other—only in certain types of society can science flourish, and conversely without a continuous and healthy development and application of science such a society cannot function properly.”
—Talcott Parsons (1902–1979)