Works
While generally a private person, Kamprad has published a few notable works. He first detailed the IKEA concept of frugality and enthusiasm in a manifesto entitled A Testament of a Furniture Dealer. Written in 1976, it has since been considered the fundamental ideology of the IKEA furniture retail concept. He also worked with Swedish journalist Bertil Torekull on the book Leading by Design: The IKEA Story. In the autobiographical account, he further describes his philosophies and the trials and triumphs of the founding of IKEA.
There are many stories about Ingvar Kamprad that are a part of his heritage. When he talks to IKEA staff at different locations, his main theme is often management by example, and he uses himself as an example. He always travels economy class in planes, and if he goes by train, if possible, he will sit in second class. He never stays at expensive hotels, and his theme from the A Testament of a Furniture Dealer, simplicity, is totally integrated in all activities within IKEA.
Read more about this topic: Ingvar Kamprad
Famous quotes containing the word works:
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