An industrial musical is a musical performed internally for the employees or shareholders of a business, to create a feeling of being part of a team, to entertain, and/or to educate and motivate the management and salespeople to improve sales and profit. It can be used to increase staff awareness of public relations, advertising, marketing or corporate image.
Other terms for industrial musicals include the corporate musical or industrial show, but the latter can also refer to trade shows, which are publicity events organized by businesses in a specific industry to promote their products to potential buyers.
Industrial musicals are not restricted to corporations or to businesses involved in industry. They should not be confused with industrial music, or with musicals produced by businesses to be seen by the general public, for example, Disney's stage production of The Lion King.
Read more about Industrial Musical: History, Titles of Industrial Musicals, Composers and Lyricists
Famous quotes containing the words industrial and/or musical:
“The Enormous Room seems to me to be the book that has nearest approached the mood of reckless adventure in which men will reach the white heat of imagination needed to fuse the soggy disjointed complexity of the industrial life about us into seething fluid of creation. There can be no more playing safe.”
—John Dos Passos (1896–1970)
“Then, bringing me the joy we feel when wee see a work by our favorite painter which differs from any other that we know, or if we are led before a painting of which we have until then only seen a pencil sketch, if a musical piece heard only on the piano appears before us clothed in the colors of the orchestra, my grandfather called me the [hawthorn] hedge at Tansonville, saying, “You who are so fond of hawthorns, look at this pink thorn, isn’t it lovely?””
—Marcel Proust (1871–1922)