World Cup
The International Hockey Federation organise the Indoor Hockey World Cup start from year 2003. The first Indoor World Cup was held in Leipzig, Germany in 2003, where the home nation won both the men's and women's gold medals. Eurosport television ratings for the recent Indoor Hockey World Cup, held in Leipzig, Germany, have shown the event to garner large audiences. A total of 20 million viewers watched 13 hours broadcast on Eurosport, with ten matches aired live. Peak viewing audience reached 889,000 viewers during the opening Poland vs.USA match, with the average live viewing figure for the whole tournament at 601,000. Germany and Poland, Eurosport’s two strongest markets, showed particular interest, with more than 4 million different viewers tuning in from Germany, and more than 1.5 million watching from Poland. The average audience, calculated across several of Eurosport’s key territories, showed a strong bias towards young males according to Eurosport’s research. Arnaud Simon, Eurosport's Program Director commented: 'The first Indoor World Cup was a very exciting event, well suited for television and with good production standards. These characteristics were rewarded with very strong ratings, particularly considering that many of the matches were aired at off-peak viewing times.'
Els van Breda Vriesman, the President of the International Hockey Federation, added: 'The figures speak for themselves, proving not only that hockey has mass appeal on television, but also that the target audience presents a very attractive commercial proposition for potential sponsors and advertisers.'
Germany defended their titles in Vienna, Austria in February 2007. The German men were successful, although the women were beaten in the semi-final by Spain, who went on to lose the final against the Netherlands.
Read more about this topic: Indoor Field Hockey
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