Global Interest
The third season of the IPL saw interest rise dramatically in the United Kingdom, due to telecasts being moved from the subscription-based Setanta Sports to the free-to-air ITV4. Lalit Modi, then Chairman and Commissioner, also expressed immense satisfaction on the way IPL has been accepted by the British audience. "ITV beats Sky Sports over the weekend in number of viewers. This is great going. The ITV numbers are double that of rugby league. This is huge by all imaginations. UK figures for viewership on ITV already 10 times that of last year. This is just fantastic news," he said.
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