IIMB in Popular Culture
The campus was the site for the shooting of the Bollywood film Three Idiots directed by Rajkumar Hiranii and starring Aamir Khan, Kareena Kapoor, Boman Irani, R. Madhavan and Sharman Joshi. The film is loosely based on the famous novel Five Point Someone by Indian writer IIM Ahmedabad alumnus Chetan Bhagat.
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Famous quotes containing the words popular and/or culture:
“The press is no substitute for institutions. It is like the beam of a searchlight that moves restlessly about, bringing one episode and then another out of darkness into vision. Men cannot do the work of the world by this light alone. They cannot govern society by episodes, incidents, and eruptions. It is only when they work by a steady light of their own, that the press, when it is turned upon them, reveals a situation intelligible enough for a popular decision.”
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“When a culture feels that its end has come, it sends for a priest.”
—Karl Kraus (1874–1936)