In Situ - Design and Advertising

Design and Advertising

In design and advertising the term typically means the superimposing of theoretical design elements onto photographs of real world locations. This is a pre-visualization tool to aid in illustrating a proof of concept.

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Famous quotes containing the words design and/or advertising:

    We find that Good and Evil happen alike to all Men on this Side of the Grave; and as the principle Design of Tragedy is to raise Commiseration and Terror in the Minds of the Audience, we shall defeat this great End, if we always make Virtue and Innocence happy and successful.
    Joseph Addison (1672–1719)

    The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
    Johan Huizinga (1872–1945)